1. Business ethics concerns A. developing a consensus among companies worldwide as to what ethical principles that businesses should be expected to observe in the course of conducting their operations. B. what ethical behaviors should be expected of company personnel in the course of doing their jobs. C. the application of general ethical princip… (阅读全文)


1. The task of crafting corporate strategy for a diversified company encompasses A. picking the new industries to enter and deciding on the means of entry. B. initiating actions to boost the combined performance of the businesses the firm has entered. C.pursuing opportunities to leverage cross-business value chain relationships and strategic fits… (阅读全文)

strategies for competing in international markets

1. The reasons why a company opts to expand outside its home market include A. gaining access to new customers for the company’s products/services. B. spreading its business risk across a wider market base. C. achieving lower costs and enhancing the company’s competitiveness. D. a desire to capitalize on its core competencies and capabilities. E…. (阅读全文)

strengthing a company’s competitive position: strategic moves, timing, and scope of operations

1. Once a company has decided to employ a particular generic competitive strategy, then it must make such additional strategic choices as A. whether to focus on building competitive advantages. B. whether to employ the element of surprise as opposed to doing what rivals expect and are prepared for. C. whether to display a strong bias for swift, d… (阅读全文)

Charting a company’s direction: vision and mission, objectives, and strategy

1. Which one of the following is not one of the five basic tasks of the strategy-making, strategy-executing process? A.Forming a strategic vision of where the company needs to head and what its future business make-up will be B.Setting objectives to convert the strategic vision into specific strategic and financial performance outcomes for the co… (阅读全文)

the five generic competitive strategies: which one to employ?

1. A company’s competitive strategy deals with A. management’s game plan for competing successfully—the specific efforts to please customers, offensive and defensive moves to counter the maneuvers of rivals, the responses to current market conditions, and the initiatives undertaken to improve the company’s market position. B. what its strategy wi… (阅读全文)

Evaluating a company’s resources, capabilities, and competitiveness

1. Which of the following is not one of the six questions that comprise the task of evaluating a company’s resources and competitive position? A. What are the company’s most profitable geographic market segments? B. How well is the company’s present strategy working? C. Are the company’s prices and costs competitive? D. Is the company competitive… (阅读全文)

What is strategy and why is it important?

1.Which of the following is not one of the central questions in evaluating a company’s business prospects? A. What is the company’s present situation? B. What are the key products or service attributes demanded by consumers? C. Where does the company need to go from here? D. How should it get there? E. All of these are pertinent in evaluating a c… (阅读全文)

Evaluating a company’s external environment

1. A company’s “macro-environment” refers to A. the industry and competitive arena in which the company operates. B. general economic conditions plus the factors driving change in the markets where a company operates. C. all the relevant forces and factors outside a company’s boundaries—general economic conditions, population demographics, societ… (阅读全文)


中国保卫其对南海诸岛主权和附属海洋权利的决心非常坚定,特别是随着南海的战略价值与经济潜力进一步明朗化,中国在原则问题上进行让步和妥协的可能性非常小;不过,随着与有关各方互动的进一步增多,中国处理相关问题的手段可能会更加灵活。 目前围绕黄岩岛的争端和冲突,会在多大程度对中国的南海战略产生新的影响,还需拭目以待。 最近,中菲两国围绕黄岩岛主权归属问题而… (阅读全文)