[销售大敌]-06 “不果”

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[销售大敌]-06 
销售手鉴 Notes

 


Mistake 06 Preparation is not the same as action. If five people are on a cliff and three decide to jump, how many are left? Answer? Five. Why? Because deciding to jump and actually jumping are two different things! So it is with sales training. You can be determined to increase sales or improve margins or both. You can acknowledge that improving your sales results will mean altering work habits, organization methods and your sales process. You can also enthusiastically announce to the world your determination to increase results. But, actually changing is quite another story. It’s like paying for your gym membership every month yet not going. You feel better as you convince yourself that you have taken a meaningful step toward fitness. The reality is that all you have done is waste resources while months pass by. Grabbed with TextGrabber 陷阱06 “不果”-行动打折。懸崖站着的五个人,是否跳下去, 三個決定跳,事实上, 往往剩下的很可能还是五人。原因是決定跳与实际跳不跳两码事!于工作培訓中十分常见。当决意增加銷售,或同时提高利潤时, 将发现要提高業績往往受阻于工作某种習慣方法及程序改變。往往发现为实现目标作出些个改变, 也是两档子事儿! 就好象许多人付了健身卡而不去, 好比意识说服自己参加健身,感觉就已经坚实地迈向健康体魄一样, 实际只是时光流逝中浪费了资源。  

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