Beyond the traditional online carnival, the new retail route does show new meaning.

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Beyond the traditional online carnival, the new retail route does show new meaning.
A few days ago, Tianmao invited world-class CEO, including lvmh and Burberry, to a closed-door meeting to discuss the concept of a new retail store. 618 is the first test ground for the new retail store concept: on May 26, just one day after JingDong 618 was launched, Ali announced asset allocation with Aberdeen Angus - a well-known Angus beef bred in Ireland and grass-fed. With the integration of traditional pasture farming and advanced technology, the cattles are fed to be of high quality and more tender. Shanghai Bailian Group and Lotus supermarket. In addition, Tianmao also owned 18% of Lotus supermarket, becoming the second largest shareholder in Lotus supermarket. Over the course of 618 years, Tianmao established 19,618 new retail experience centers in eight cities and launched a series of technology-driven new retail activities in partnership with CPB, Lancome and Nike. Such as AR Sky Eye, Future Color Mirror, Virtual clothing Test Room and holographic projection area.
Tools such as KOL and WOM are also featured in the online public relations strategy for a improved publicity. On the other hand, JingDong focused his attention on convenience stores and partners: this year there were 618 specialty stores, more than 30,000 offline service stores, home appliances stores, Beijing Xuan space and mother-child experience stores. The new channel Towngas professional Kitchen planner is committed to turning your dream kitchen into reality. Mia Cucina’s Total Kitchen Solution ensures a high level of convenience with stylish cabinets and premium appliances for usersservice stores and so on have put up the 618 banner; At the same time, JingDong and Yonghui supermarket are also launched. Retailers cooperate in the opening of JingDong’s offline store, “JingDong Jing Xuan space.” On the eve of 618, JingDong also partnered with Walmart to open JingDong Home in Shenzhen, providing consumers with online resources and offline shopping venues.
From HTTP//TECH.QQ.COM/A/20170619/900429HTM transmission

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