字体 -

    Toronto’s Chinese-supermarket bosses set up business and a cognition that have both mercantile and epistemic implications. The Chinese bosses want more commercial profits gained from their business. However, in North Amercia, although the large-scale business or supermarkets have big profit-margin, it is also a huge challenge to run this kind of store, not only to need a heavy sum of money, but also to have lots of problems such as purchase, transportation, and management etc. Therefore, to run the superstore is always thought of as the white’s business.

    But by the end of last century, with large numbers of asian having immigrated to Canada, there were some ambitious immigrants to take a hack at this business. When entrepreneur Kent Lam and his eight brothers established the first JinShan supermarket in China-town of down-town Toronto. Since then, the Chinese supermarkets have been springing up like mushrooms around the GTA. Now, the superstores are becoming the backbone of Chinese money-spinners in Canada. They are also becoming one of the major issues that foment the competition among the mainstream supermarkets and their Chinese counterparts. By recognizing the significance to ocuppy Chinese and other Asian markets, Loblaws, (Grocery Retailer Loblaw Companies Ltd.) the biggest supermarket-chain group in Canada bought the T&T Supermarket Inc., the biggest Chinese supermarket in Canada, with a deal of about $225 millions on July 24, 2009.

    However, the purchase didn’t head-off some Chinese determination and steps to operate their own superstores. To the contrary, it has been encouraging more people, along with other races, to continue forming bigger, neater and cleaner superstores well into non-Chinese residential areas. The urban landscape becomes dotted with such stores decorated in oriental-exoticism with trade-name in Chinese letters. The versatile superstores have been attracting different people to swarm into stores to shop on every weekend, not only Chinese. It is so crucial to the Chinese bosses that their stores are gradually and universally accepted by the public.

    These Chinese supermarkets have everything needed for daily life: a wealth of North-Amerca or local fresh produces such as fruits and vegetables, special foods and goods for people from different countries, Chinese foods, condiments, teas etc. easing off immigrants’ homesickness, various kinds of rices satisfying diverse taste, rushing water mixed with pumped blasts of air injecting into the huge glass-tanks to ensure live fish to swim healthily (so do the crabs, crams, shrimps and lobsters etc.). Nowadays, Chinese supermarkets have been developing a reputation to provide so many cheap-and-good items which live up to what people are expecting of them.

    Meanwhile, the Chinese elements: foods, taste, style, music and decoration in the stores virtually propagate and present Chinese culture and enhance people’s understanding one another in Toronto. 

分享博文至: